Thursday, September 20, 2007

Young? Got a Good Heart? Well, MTV Wants YOU!

Getting involved is even easier than it used to be. Today, MTV Networks launched in beta, with an eye to giving them young folks an even better way to do good and--crucially for this generation-- "be recognized" for it.

The idea behind Think is that young people are great force to mobilize for action (duh), and that they would be well served by having a place where they can learn more about volunteer opportunities and connect with other like-minded folks. It's definitely a great idea, but it's not a new one: the folks at have been working on a similar product since March.

Still, it's good to see anyone, everyone, trying to convince kids that there's more to life than making a whole load of dough. Especially when folks like Bob Herbert are apparently losing the battle.

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